Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand. To ...

Volatile organic compounds are gases emitted from certain solid or liquid materials. High VOC emissions from consumer and commercial products are significant contributing factors in the creation of ...

Too often VoC and customer journey maps are hobbled by incomplete data, outdated assumptions and contradictory information. What can businesses do? Voice of the customer and customer journey maps are ...

Nick Brown is the Founder and CEO of accelerate agency, a SaaS SEO & content agency. Working with enterprise and scale-up brands. With a well-designed SEO plan and plenty of hard work, it is possible ...

In an era where AI and digital transformation dominate boardroom discussions, many leaders are overlooking the most fundamental principle of business success: truly understanding the voice of their ...