AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Ecommerce optimization is entering an agent-first era where schema, feeds, and authority decide inclusion in agent-mediated ...

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

SearchneedsLOVE proves that high rankings don't need expensive experts or confusing dashboards. Just the right technology – ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

A practical guide to local SEO for service contractors, explaining how Google rankings work, why reviews matter and how ...

Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured ...

In a world where AI is being used to find you, your personal website helps you get found. AI-powered personal branding is the ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...