The edit feature turns text prompts and images into eight-second AI video clips, while the Promote tool lets creators target ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

YouTube expands promotion targeting options and adds new AI tools for video creation, enabling creators to optimize campaigns ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

The London-based startup is helping creators make millions by giving fans access to exclusive content. Can its AI tools help ...

Updates include controls for mindful viewing, guidance for creators on high-quality teen content, and simpler account setup ...

What's the difference between channel managers, consultants and growth experts? And which one is right for your needs?

Plaintiffs claimed YouTube collected the facial biometrics of users who uploaded videos and used the platform’s “Face Blur” ...

Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

TheWrap consulted several creator industry experts and asked them to predict what's ahead for 2026. Here's what they said.

YouTube is launching a number of updates to assist parents in guiding their children's viewing habits on the video sharing ...

Image of iShowSpeed, Alex Cooper, Kai Cenat and Dude Perfect against social media logos (Photo Credit: YouTube, Twitch, Christopher Smith) It’s been a good year to be part of the creator economy.