A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

The pace of change is so fast right now that even the most prepared leaders are at risk of working from outdated assumptions.

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

At one point, the Jim Hopper actor reportedly worried that Netflix had dropped the ball on promoting the spooky adventure ...

UNILEVER Philippines strengthened its industry leadership this year with numerous major wins at two of the most distinguished ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Longtime Neon Marketing Chief Christian Parkes is stepping down and departing the indie studio, TheWrap has learned.

"Duo has always had a flair for drama," a spokesperson said in an email to the Chronicle. "When he spotted an empty nest in ...

The company has 20 years of experience helping clients across industries transform their digital presence from something ...