The age of effortless influence is over. In 2025, brands had to prove their value, build real-world credibility and offer ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Heightened ROI scrutiny, increased performance-led investments, sharper personalisation and long-term brand building - ...