A cool, colorful Apple Watch concept that borrows the design language of the original iMac is drawing raves on Instagram.

Back by popular demand (and the Dell faithful's outrage!), the XPS name returns in new 14-inch and 16-inch laptops that also ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the ...

Apple warned customers last week that their devices were targeted in a new series of spyware attacks, according to the French national Computer Emergency Response Team (CERT-FR). CERT-FR is operated ...

But Apple has a special easter egg built into the event logo this year too, as spotted by Aaron Perris. If you visit Apple.com, you’ll see the event art featured prominently at the top. And for the ...

Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it. Even before you do this, the static logo looks reminiscent of a ...