The current state of B2B marketing is as challenging as it is dynamic, with data from this year’s State of B2B Marketing survey showing a sector in flux A majority of B2B marketers say their role has ...

(MENAFN- GetNews) Travelomatix is a next generation travel booking software platform for travel agencies and tour operators. It offers B2C, B2B and back office system with flights, hotels, transfers, ...

The Drum has unveiled its list of the 100 most effective and influential B2B marketers in 2025. The B2B CMO 100 is our take on the leaders setting the pace in marketing for business. The marketers ...

In a move to streamline virtual and hybrid event marketing, LinkedIn has rolled out new capabilities for LinkedIn Events, giving marketers end-to-end control—from creation and promotion to measurement ...

Historically, much of B2B marketing orthodoxy has been built around mental availability – being the brand that springs to mind when a buyer is ready to purchase. But new research from the LinkedIn B2B ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, your tech stack, and your growth goals. The right B2B e-commerce platform for your ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...

Your customers are only half the equation. Other businesses will inevitably send and receive cash, too. This situation involves business-to-business (B2B) payments, which are a different kind of money ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...