Ecommerce businesses are often associated with selling directly to consumers—a model built on providing transparency, ...

RateHawk, a B2B online system for booking hotels, flights, and transfers for travel professionals, has announced an ambitious ...

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

In this piece Tero Kivisaari, President of Qvantel, and Robert Stablile, CEO of Optiva, offer some top tips on growing telco ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

Fair Isaac's pricing power and platform strategy continue to drive robust growth and margin expansion. Find out why FICO ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...