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GEO isn’t a fad — but most GEO tactics won’t survive
Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with ...
The premier cybersecurity conference successfully closed in London last week, setting new attendance records with over 25% growth Black Hat, the cybersecurity industry’s most established and in-depth ...
Black Hat Europe 2025 opened with a presentation by Max Smeets of Virtual Rotes titled ‘Inside the Ransomware Machine’. The talk focused on the LockBit ransomware-as-a-service (RaaS) gang and Max’s ...
New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it. For as long as online search has existed, there has ...
Cybersecurity researchers have detailed an attack that involved a threat actor utilizing a Python-based backdoor to maintain persistent access to compromised endpoints and then leveraged this access ...
Just in time for the theatrical release of “Wicked: For Good,” fans will get a chance to own memorabilia from the 1939 original film, “The Wizard of Oz,” and one item is especially witchy. Heritage ...
Clara then shared a photo of the hat on her dining room table with Erivo. “I have it in my house,” she said. “I don’t have it on me.” “May I have it back, please? I thought I had lost it forever,” ...
This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...
Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up. Google’s quiet retirement of the num=100 parameter might look trivial to the ...
Mari Ellis Dunning does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
Hackers are using artificial intelligence to work faster and more efficiently. Ongoing pen testing enables small businesses, such as defense contractors, to remediate vulnerabilities proactively.
For a brief moment, hiding prompt injections in HTML, CSS, or metadata felt like a throwback to the clever tricks of early black hat SEO. Invisible keywords, stealth links, and JavaScript cloaking ...
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