The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

One of the best wide receivers remaining in the college football transfer portal has reportedly narrowed his choices to two ...

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

With the time to enter the college football transfer portal ticking down, several suitors of Syracuse WR transfer Darrell Gill got some bad news on Thursday. Gi ...

Chip and Joanna Gaines made a large donation to the Baylor University baseball program. Celebrities and star athletes have contributed to NIL funds at their alma maters. Billionaire Mark Cuban made ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top ...

The company would focus on increasing revenues through things like ticketing, hospitality and licensing. Chris Gardner / Getty Images By Matt Baker, Justin Williams and Stewart Mandel Utah took ...

The 2025 year in local college sports featured a blend of results on the scoreboard on top of major administrative ...