Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Trade Desk's growth catalysts include Connected TV and Joint Business Plans, but market leaders, like GOOG and AMZN, dominate ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

A team of Rutgers University-Newark students, including four from the business school, won a first-place prize of $10,000 and a chance for each student to intern with Omnicom Health in the company’s ...

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be ...

Singapore telco Starhub has appointed PHD Singapore as its media agency following a competitive pitch. The account is won for a two-year tenure. Incumbent is WPP's Mindshare, it held the account since ...

LONDON (AP) — Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its ...