If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher ...

The definition of TV continues to evolve as consumer behavior changes. What is considered TV has moved beyond cable or streaming programming and has creeped into short form and social content as well.

This post is sponsored by Kobe. The influencer marketing playbook has officially changed. Follower counts no longer guarantee impact, and polished content is losing to raw and relatable moments.

Successful marketing is about finding the right marketing strategy that includes your timing, communication method, message and creativity. Marketing has evolved in thousands of ways to get a message ...

B2B marketers must “stop whining” and prove their value, according to Cytiva’s vice-president of marketing, Conor McKechnie. “Marketing is misunderstood. Nobody loves us. Nobody gives us money. Stop,” ...

Please provide your email address to receive an email when new articles are posted on . LAS VEGAS — Talking to patients about what makes you and your practice unique is part of building your brand, ...

XO, MaCenna explains how to define your decor style and plan future makeovers. HOA ban for millions of Americans gets closer Bruce Willis’s wife hits back at criticism after moving Die Hard star into ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Interior designer MaCenna Lee helps you define your style and plan a seamless room makeover. NFL responds to mass shooting at New York headquarters U.S. citizen told "you have no rights" during ...