When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Understanding these trends and acting on them is the difference between growth and stagnation. At 9Sail, we’ve been tracking these shifts for more than a decade, and we’re seeing the competitive ...

Digitalization is transforming how we learn, work and participate in civic life. UNDP is supporting countries seeking to ensure that digital systems empower people and uphold their rights. Within a ...

Apple has officially launched the highly-anticipated new Digital ID feature in Apple Wallet. The feature was first announced at WWDC and is now rolling out to everyone in the United States. Apple’s ...

New dashboards will monitor ministries’ results in real time. The reform supports President Tinubu’s “Renewed Hope” agenda. Success depends on data reliability and institutional adoption. During a ...

Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping ...

Maharashtra Deputy Chief Minister Eknath Shinde advocates for the implementation of civic dashboards to resolve minor public complaints efficiently. During the inauguration of a court complex in ...

“Integrating Print and Digital Marketing” isn't a new topic, but the fact is that it really is very powerful. While some of the tactics are the same, we now see a big change in the behavior of the ...

Abstract: In the era of big data, enterprises possess diverse data sources such as websites, social media, internal systems, and open data. However, enterprises in general and small to medium-sized ...