Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went. Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the ...

Back in 1968, Mattel's Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has been ...