Advertisers have relied on IP addresses as a foundational signal for ad targeting and attribution on connected TV for well over a decade. But, sometimes, foundations crumble. IP addresses are ...

IP addresses are like opinions… everyone has one. But not every IP address is created equal. Some IP addresses are dynamic, which means they automatically change, based on router settings. Also: ...

An IP address is a way for every device on a network to be seen. Without IP addresses, it would be impossible for those devices to be located. Think of your computer's IP address like your house's ...