Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...

LEGO master builders that are looking for an easy way to add extra effects to their LEGO creations in the form of sound, light or even action, may be interested in a new range of “Super Bricks” ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...