The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in real time, ...

From Lego and Ikea's debut to TVs from Samsung and LG, CES had surprises and expected trends alike. This is our favorite tech ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

It’s CES 2026 week! That means more product launches than anyone knows what to do with. But that’s exactly why you read CNN Underscored — we combed the web (and the Las Vegas showroom floor) to find ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

CES 2026 unveiled game-changing tech from LG's invisible wallpaper TV to AI-powered home robots and foldable steering wheels ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...