Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks. Lego ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...