Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

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Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

What if you could connect with your leads at the exact moment they’re most interested—without lifting a finger? Studies show that contacting a lead within the first five minutes of their inquiry can ...

Most B2B organizations and their leaders always seem to think growth starts with generating oceans of leads. “We need more leads!” and “Generate more pipeline” are all familiar cries heard from CEOs ...

Chief Architect at Pelatro. Proud to help 30+ telcos/BFSIs offer the finest contextual marketing experience to their 1B+ subscribers. Leads are vital to businesses and their timely conversion into ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

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