Designers of the much-maligned Utah 2034 Olympic and Paralympic transitional logo tried to give a nod to the 2002 mark while ...

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part ...

Chapters Health System, the nation's leading chronic illness innovator and largest nonprofit hospice provider, proudly announced a unified grief support camp name, Camp Brave Heart, and logo for ...

For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance ...

Successful branding goes a lot deeper than a cool logo or flashy website. The best interior design brands tell a story about ...

SALT LAKE CITY — Most of the 2034 Winter Olympics and Paralympics will take place in and around Utah's capital city, but Gov. Spencer Cox and event organizers believe the event's impacts will be felt ...

What you're really paying for often has nothing to do with quality and everything to do with perception. Whether we like to admit it or not, many of us judge each other by our possessions. Walk into ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

In today’s competitive market, a brand name is more than just a word—it's a powerful tool that shapes perception, builds recognition, and drives customer loyalty. But what exactly is a brand name? Why ...

The Professional Women’s Hockey League has unveiled the names and logos for its first-ever expansion franchises: the Vancouver Goldeneyes and Seattle Torrent. Seattle’s nickname and logo, a stylized ...

We know the identities of the two newest teams in women’s hockey. On Thursday, the Professional Women’s Hockey League announced the team names for the expansion franchises in Seattle and Vancouver.