As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across ...

There’s an old adage that tells someone to “put your money where your mouth is.” Well, Don Bauer is going all in at the Office of Personnel Management. Bauer wrote a column for Federal News Network ...

PatientGain’s new SPOC app helps medical and dental practices increase new patients with revolutionary tools for new patient acquisition and conversions. Carmel, CA, December 19, 2025-- Today, ...

Running a lead generation campaign takes a lot of work, especially with all the content pieces to create and marketing channels to manage. Fumbling even one of these two main tasks can throw away the ...

In September, the day before news broke that Paramount was lining up a bid for Warner Bros. Discovery, the action that ultimately led to the seismic news that Netflix is buying the hallowed studio for ...

The marketing retainer model had its moment. Fixed fees for fixed scopes gave brands predictability, but not accountability. Agencies got paid regardless of performance. And clients paid for effort, ...

The mortgage industry continues to battle two persistent challenges: scaling headcount during volume spikes and adapting to a borrower journey that now begins early and online. Traditional staffing ...

LinkedIn works when you treat it like a conversation, not a pitch deck. If you’re still approaching it like it’s just another lead gen platform, you’re missing the point—and missing the people.

Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, ...

After ABC indefinitely suspended Jimmy Kimmel's long-running show Wednesday due to comments he made about Charlie Kirk's killing, people all over Texas are wondering about what the host's ousting ...