Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Brand managers, marketers, and digital strategists are always on the lookout for effective ways to engage their audiences and boost brand awareness. Among the many tactics available, precision ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Opera Limited is currently priced as a value company, but I believe they can see significant growth in the next couple of years. Opera's ARPU has increased by an average of 8.12% per quarter, ...