Microsoft ( MSFT) announced today it has acquired Osmos, an agentic artificial intelligence data engineering platform ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Microsoft has introduced new AI-driven features within the Microsoft Fabric data platform to accelerate application development and improve other enterprise functions. As 2025 approaches, managing ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...