Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

A former Kum & Go vice president is suing the company and its CMO, alleging he was fired after facing gender discrimination and unequal treatment.

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube if there’s budget left. But not all paid media is created equal, ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Most Americans have been aware for some time that multi-level marketing schemes are bad — either through recent books or documentaries like LuLaRich. But did you know exactly how bad? Bridget Read, ...

European Union regulators are preparing major penalties against X, including a fine that could exceed $1 billion, according to a New York Times report yesterday. The European Commission determined ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...