Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

After trying a new business model, a popular convenience chain closes another location amid ongoing struggles.

A new experiment is testing high-level lucid dreamers for an ability to dream the future, essentially precognition. A small ...

Why do some people doubt themselves more over time while others gain confidence? There are two brain mechanisms behind ...

When analyzing early universe data, the Standard Model of Cosmology suggests that the universe should be more “clumpy” that ...

AI is advancing rapidly in crypto trading, forcing traders to confront how much decision-making can be automated without ...

MIT researchers report that astronauts’ brain positions change in microgravity, based on MRI scans from space missions ...

Asteroid impacts with global consequences are vastly rarer, especially compared to the frequency with which they appear in ...

Scientists discover water that's solid and liquid. Superionic ice found in lab could explain Uranus and Neptune's bizarre ...

A small town in California was hit by earthquakes once every 22 years for over a century, setting the stage for a major ...

A forgotten 1939 experiment reveals why strongmen and leaderless drift fail—and why democracy survives only with disciplined, ...

Groundbreaking flu transmission study reveals zero infections despite close contact between healthy volunteers and ...