Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of ...

Enrich your existing profiles or create new audiences for an unparalleled insights and actionability to reach your consumers. With over 26 billion primary data points across demographics, ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly ...