Not all sports deliver the same value. With each league, team, and athlete now functioning as a brand in their own right, ...

Telemundo has nearly sold out of 2026 FIFA World Cup ads, with 90% of its inventory for the Spanish-language presentation of ...

Lauren Kyle, wife of NHL star Connor McDavid, is launching a Canada-inspired collection for her brand, Sports Club Atelier, ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

Dove is returning to the Super Bowl stage for a third year in a row with a message designed to boost girls' confidence and ...

New solution suite and site enhance sports advertising - across screens and seasons - with data, creative and premium supply ...

In his new role, Kozack will oversee ad sales, brand sponsorships and revenue partnerships for AMG's linear networks, sports, ...

The industry body’s latest report outlines the cultural, technological and media shifts set to shape Australian marketing in ...

The Apple-owned headphone brand has long put star athletes in its campaigns, but it's latest stars a streamer: IShowSpeed.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

NBCUniversal is almost cleared out of advertising inventory tied to coming telecasts of the 2026 FIFA World Cup on Telemundo — which remains more than half a year away from starting.

The report identifies more than 30 trends, including the growth of sport as a high-value media channel, increasing scrutiny ...