Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) ...

As 2026 gets underway, Pokemon GO players learn new information about the upcoming season, including the dates for new ...

Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

"I feel like I'm hallucinating," I said, stationed in front of what appeared to be a standard desktop display, controller in ...

Why today’s AI systems struggle with consistency, and how emerging world models aim to give machines a steady grasp of space ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

San Antonio-based MedCognition has some innovative technology, but it wasn’t enough for it to avoid financial troubles.

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

CedarBridge Academy is integrating the frontier of augmented reality into its classrooms and extending the knowledge to other ...

Meta plans to cut around 10% of employees within the division who are working specifically on metaverse-focused products, including virtual-reality headsets and the company's Horizon Worlds social ...

Army leaders said they are looking at more virtual reality and remote training inspired by civilian programs at universities.

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...