The topmost, but optional, level of the Google Analytics account structure. An organization represents a company, and lets you access your company’s product accounts (e.g., Analytics, Tag Manager, Op

How data is stored in Google Analytics Google Analytics stores data from your website or app in two types of tables optimized for either performance or flexibility. One group of tables aggregates your …

Google Marketing Platform Partners specialize in Google Marketing Platform products: Analytics, Attribution, Campaign Manager 360, Looker Studio, Display & Video 360, Optimize, Search Ads 360, …

Step 1: Identify internal traffic By completing these steps, Analytics adds a traffic_type parameter to every incoming event. You can also manually add the parameter to your events. In Admin, under …

If you are the owner of the Analytics account or one of the administrators who manages the Analytics account, you need to prove ownership of the sites and/or apps that are sending data to Analytics.

You can transfer ownership of a Google product to another Google Account. This functionality is available for: Google Ads Google Analytics Google Merchant Center Instructions

How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a …

Travel company with multiple brands operating in multiple countries Extended guide and reference The remainder of this guide provides detailed information for businesses whose needs extend beyond the …

To create an organization from your Analytics account: Open the organization and account links at the top of any Analytics page. Click Visit Platform Home. Click Administration > Organizations > Create …

Explore the Google Analytics 4 guide to learn how to add, edit, and delete users or user groups within your Analytics account. If you're making the switch from Universal Analytics to Google Analytics 4, …